Better-For-You Brands

Disrupting the beat & challenging the status quo with unexpected, emerging brands


Finally, a 100% plant-based protein product that doesn’t taste like dirt. Founded by husband & wife team, Jeff Mroz and Kathryn Moos, OWYN is setting a new industry standard with its top 8 allergen testing promise.

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From the Ground Up

From the Ground Up

Rooted in the belief that food should be tasty & nutritious, they’re mission is to create balanced snacks for everyone to enjoy. Offering familiar snacks with a better-for-you twist using clean ingredients and real vegetables.

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These bite sized dark chocolate treats are individually wrapped and topped with fruits, nuts and/or seeds. Perfect for portion control at only 65 calories per piece! Along with Non-GMO Project Verified and Fair Trade Certified ingredients this is one indulgent snack you can feel good about.

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Chef’s Cut Real Jerky

Chef’s Cut Real Jerky

It all started with chef Blair Swiler needing a break from the kitchen. While caddying alongside co-founder Dennis Riedel, Blair shared his homemade jerky. Dennis couldn’t get enough of Blair’s premium smoked beef jerky, and after a little convincing the pair began selling to golf and country clubs nationwide.

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  • 2017

    Acquired OWYN

  • 2016

    Acquired KTB ParmCrisps

  • 2015

    Sold Skinny Pop Partnered in Chef’s Cut & CORE Hydration Acquired Rex’s Outrageous

  • 2014

    Launched Mrs. Thinster’s

  • 2013

    Sold Rickland Orchards Partnered in Skinny Pop

  • 2012

    Founded Rickland Orchards

  • 2010

    Sold Sensible Portions

  • 2005

    Sold Mamma Says Biscotti Founded Sensible Portions

  • 1998

    Founded Mamma Says Biscotti

Have a Company We Should Invest In?
Does it have these attributes?
  • a better-for-you food or beverage
  • on trend millennial-focused
  • demonstrated market solution; potential category leader
  • scaleable business model led by capable and passionate entrepreneur
  • achieved proof of concept, with revenues from $200K-$2MM
  • an addressable market greater than $300MM
  • pro forma CAGR revenue of 100%-250%
  • seed or Series A + majority ownership opportunity
  • cash flow provides profit optionality within 18 months
  • comparable model a 6x-10x return in four years
  • sustainable competitive advantage and defensible value proposition
  • clear path to upstream investment capital and strategic exit
  • TTM of several hundred thousand dollars and a minimum current run rate of $1MM-$2MM
If so, let's chat...
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