At Halen Brands, we are disrupting the beat with unexpected, emerging brands that challenge the status quo within the better-for-you food and beverage spaces. We are a company created by entrepreneurs for entrepreneurs.

Created by Entrepreneurs for Entrepreneurs

Halen Brands, Inc. is a privately held operating company founded in January 2015 by Jason Cohen and Leigh Feuerstein. We focus on the management of consumer packaged goods, with an emphasis in the food segment.


Halen Brands has a unique three-pronged business approach:

Innovate and create new products.

Our team has an established track record of conceptualizing and delivering our own new innovation products to market. With over 15 years of experience as new product leaders, we have co-created top selling food brands in specialty and better-for-you spaces.

Invest in high-growth potential companies

We nurture existing privately held consumer product companies by actively partnering with their management team. We provide a la carte services such as multi-channel sales team, broker networks, marketing/design, operations/co-packers and more.

Outright purchase of brands

We acquire high-quality, on-trend, niche products in the fastest growing market segments. We vet the product with considerations such as mass appeal, distribution capacity, and top line revenue. Once due diligence is complete, we quickly deploy a sales and distribution strategy to grow sales rapidly and profitably.

We Help Build Iconic Brands

We work intimately with entrepreneurs to help them create loyal, passionate consumers and fulfill their founding vision and the authentic promise of their brand.

Contact Us


Halen Brands

We innovate and create new products.

We invest in high-growth potential companies.


We are Halen Brands.

Contact Info

100 Passaic Avenue

Fairfield, NJ 07004

Suite 100