Maximizing the power of a brand through craft, character and inspiration.



Stewardship [stoo-erd-ship] – the responsible overseeing and protection of something considered worth caring for and preserving.


We are stewards of brands that unapologetically strive for a brand-first mentality. Nothing is greater than the brand.  We carefully select the right team and brand partners to turn both startup and upstart brands into everyday household names.



Relationship [ri-ley-shuh n-ship] – an emotional or other connection between people.


Above all else, we build relationships.  Our relationships with retail are powered by co-designing, co-innovating, and collaborating to build brands and expand productivity of shelf sets.  Our relationships with consumers are empowering.  We harness the power of branding to fill unmet needs in consumer's lives



Leadership [lee-der-ship] – the position or function of a leader; a person who guides or directs a group.


Our track record speaks to itself.  The unprecedented success of Halen Brands is shown through the number of successful exits with up-and-coming brands.  We fuel our brands through conviction rooted in a deep understanding of the consumer and retailer.



Partnership [pahrt-ner-ship] – a person who shares or is associated with another in some action or endeavor; sharer; associate.


We partner with founders by leveraging our sales, marketing, and operational expertise to build brands that consumers love.  Taking a demand focused approach to brand building, we partner with retailers to drive successful launches and programming that are tailored to the shopper, the shopper's mission, and the retailer's strategic goals.

Halen Brands

We innovate and create new products.

We invest in high-growth potential companies.


We are Halen Brands.

Contact Info

100 Passaic Avenue

Fairfield, NJ 07004

Suite 100