Better-For-You Brands

Disrupting the beat & challenging the status quo with unexpected, emerging brands


Finally, a 100% plant-based protein product that doesn’t taste like dirt. Founded by husband & wife team, Jeff Mroz and Kathryn Moos, OWYN is setting a new industry standard with its top 8 allergen testing promise.

get more info at:
From the Ground Up

From the Ground Up

Rooted in the belief that food should be tasty & nutritious, their mission is to create balanced snacks for everyone to enjoy. Offering familiar snacks with a better-for-you twist using clean ingredients and real vegetables.

get more info at:
Chef’s Cut Real Jerky

Chef’s Cut Real Jerky

It all started with chef Blair Swiler needing a break from the kitchen. While caddying alongside co-founder Dennis Riedel, Blair shared his homemade jerky. Dennis couldn’t get enough of Blair’s premium smoked beef jerky, and after a little convincing the pair began selling to golf and country clubs nationwide.

get more info at:
  • 2018


    • Created Real Food From the Ground Up & Joyfuls • Sold CORE Hydration to KDP $525MM

  • 2017


    Acquired OWYN

  • 2015


    • Partnered in Chef’s Cut & CORE Hydration • Acquired Rex’s Outrageous • Founded Halen Brands • Sold Majority Skinny Pop to TA Associates $330MM taken public by Goldman Sachs for $1.4B

  • 2014


    Sold Mrs. Thinster’s

  • 2013


    • Partnered in Skinny Pop • Sold Rickland Orchards to B&G Foods $57.5MM

  • 2012


    • Co-Founded Rickland Orchards • Launched Mrs. Thinster’s

  • 2010


    Sold Sensible Portions to Hain Celestial $110MM

  • 2005


    • Co-Founded Sensible Portions • Sold Mamma Says Biscotti to Nonni’s $24MM

  • 1998


    Co-Founded Mamma Says Biscotti

Have a Company We Should Invest In?
Does it have these attributes?
  • a better-for-you food or beverage
  • on trend millennial-focused
  • demonstrated market solution; potential category leader
  • scaleable business model led by capable and passionate entrepreneur
  • achieved proof of concept, with revenues from $200K-$2MM
  • an addressable market greater than $300MM
  • pro forma CAGR revenue of 100%-250%
  • seed or Series A + majority ownership opportunity
  • cash flow provides profit optionality within 18 months
  • comparable model a 6x-10x return in four years
  • sustainable competitive advantage and defensible value proposition
  • clear path to upstream investment capital and strategic exit
  • TTM of several hundred thousand dollars and a minimum current run rate of $1MM-$2MM
If so, let's chat...
send us a message

This Area is Widget-Ready

You can place here any widget you want!

You can also display any layout saved in Divi Library.

Let’s try with contact form: