Better-For-You Brands
Disrupting the beat & challenging the status quo with unexpected, emerging brands
OWYN
Finally, a 100% plant-based protein product that doesn’t taste like dirt. Founded by husband & wife team, Jeff Mroz and Kathryn Moos, OWYN is setting a new industry standard with its top 8 allergen testing promise.
get more info at:
https://liveowyn.com/
From the Ground Up
Rooted in the belief that food should be tasty & nutritious, their mission is to create balanced snacks for everyone to enjoy. Offering familiar snacks with a better-for-you twist using clean ingredients and real vegetables.
get more info at:
https://www.fromthegroundupsnacks.com
Joyfuls
These bite sized dark chocolate treats are individually wrapped and topped with fruits, nuts and/or seeds. Perfect for portion control at only 65 calories per piece! Along with Non-GMO Project Verified and Fair Trade Certified ingredients this is one indulgent snack you can feel good about.
get more info at:
http://www.joyfuls.com
Chef’s Cut Real Jerky
It all started with chef Blair Swiler needing a break from the kitchen. While caddying alongside co-founder Dennis Riedel, Blair shared his homemade jerky. Dennis couldn’t get enough of Blair’s premium smoked beef jerky, and after a little convincing the pair began selling to golf and country clubs nationwide.
get more info at:
https://chefscutrealjerky.comREALIZED INVESTMENTS
2018
• Created Real Food From the Ground Up & Joyfuls • Sold CORE Hydration to KDP $525MM
2017
Acquired OWYN
2015
• Partnered in Chef’s Cut & CORE Hydration • Acquired Rex’s Outrageous • Founded Halen Brands • Sold Majority Skinny Pop to TA Associates $330MM taken public by Goldman Sachs for $1.4B
2014
Sold Mrs. Thinster’s
2013
• Partnered in Skinny Pop • Sold Rickland Orchards to B&G Foods $57.5MM
2012
• Co-Founded Rickland Orchards • Launched Mrs. Thinster’s
2010
Sold Sensible Portions to Hain Celestial $110MM
2005
• Co-Founded Sensible Portions • Sold Mamma Says Biscotti to Nonni’s $24MM
1998
Co-Founded Mamma Says Biscotti
Have a Company We Should Invest In?
Does it have these attributes?
- a better-for-you food or beverage
- on trend millennial-focused
- demonstrated market solution; potential category leader
- scaleable business model led by capable and passionate entrepreneur
- achieved proof of concept, with revenues from $200K-$2MM
- an addressable market greater than $300MM
- pro forma CAGR revenue of 100%-250%
- seed or Series A + majority ownership opportunity
- cash flow provides profit optionality within 18 months
- comparable model a 6x-10x return in four years
- sustainable competitive advantage and defensible value proposition
- clear path to upstream investment capital and strategic exit
- TTM of several hundred thousand dollars and a minimum current run rate of $1MM-$2MM
